Advertise With Us
Australia Today accepts classified and display advertisements for products, services, organizations and events.
Classified Advertising Plans
Classified ad listings include business name, address, phone, fax, e-mail address and link to your URL. Advertiser provides seven-line classified ad maximum. Titles are in bold face, but no text in all caps. Also, a graphic image of your logo, product or business message can be placed with the classified ad text.
Sample:
Adventure Tours
2121 Linfield Ave.
Menlo Park, CA 94305
USA
Ph: 800-888-6262 (toll-free)
E-mail: adventuretour@msn.com
URL: http://www.adventuretour.com
Rate Schedule:
| No. of Listings |
Three Month Rate |
Six Month Rate |
Annual Rate |
|
1 |
$75 |
$125 |
$200 |
| 2 |
$100 |
$150 |
$275 |
| 3 |
$125 |
$200 |
$350 |
| Optional Add-ons: |
|
Home Page Premium Listing
<top traffic page> |
$25 for
three months |
|
Job/Trade Fair Premium Listing
<dominant position on these pages> |
$25 for
three months |
Display Advertising Plans
A fixed graphic image of your logo, product and business message, with a direct link to your website can be placed on australiatodaymag.com, located either below/above your classified ad text, by itself on the desired page or ROS. Placements are subject to space availability (full sized-banners are displayed without classified text). Specifications: preferable image formats: GIF and JPEG.
Options and Rate Schedule:
| Button Ad: Graphic image of logo with direct link to your site (placement below/above your classified text or alone on any page section). |
|
Sample/Size:
|
 |
Six month run only
(allows for updates) |
|
Cost per display: $100
(20% disc. for multiple display) | |
| Half Banner: Graphic image of logo with direct link to your site (placement below/above your classified text or alone on any page section). |
 |
Six month run only
(allow for updates) | |
|
Cost per display: $200
(20% disc. for multiple display) | |
|
Sample/Size:
|
Site Profile
1. Mission.
Australia Today is the only U.S.-based magazine website dedicated solely to informing American internet users about various travel and business subjects focusing on Australia. It has had a web presence at www.australiatodaymag.com for more than eight years. The business is a website service provider that features free content and draws revenue generated from banner and classified advertising sales. U.S. trademark and copyright rights have been registered.
2. Content.
Australia Today lets Americans explore Australia via the internet like no other travel website.
Among helpful and distinctive sections about making plans to go there are: links to current travel stories from other newspapers and magazines; an interactive guide on the "Feedback/Reader Ratings" page; and local picks and pans in the "Aussie Choice" column. Another special resource is the "Australia in the U.S.A." page, which provides information about Australian products, services, organizations and events in the United States. Even tracking down job vacancies, properties for sale or lease, conference schedules and investment trade opportunities is possible by clicking onto the "Job/Trade Fair" page. The "Traveler Tips" page lists handy pointers about currency, customs, health care, telecommunications and transport. It also profiles the political background of the country.
3. Traffic Goals and Site Usage.
The internet is the most popular information source about Australia for Americans. Among American internet users visiting websites covering Australia, half are seeking information about the country and half are planning trips there.
Average monthly estimates for www.australiatodaymag.com:
Visitors: 10,000
Page Views: 30,000
4. Market.
Target Market: Americans desiring online travel news and business services related to Australia.
Market Value: For advertisers who want to deliver banner and classified ad sales messages efficiently to Americans desiring online travel news and business services related to Australia, www.australiatodaymag.com offers a distinct, decorative and easy-to-navigate website to reach their audience.
Market Conditions: Australia consistently ranks as one of the most popular and ideal destinations among Americans. The country has rated very favorably with leading U.S. travel magazine reader polls such as "Travel and Leisure" and "Conde Nast Traveler" . The number of American arrivals in Australia has increased ten percent during the last decade.
The U.S. and Australian travel industry specializing in marketing Australian products and services in the U.S. are optimistic growth in American travel to Australia can be sustained in the coming years because of the following factors:
* Common language and similar cultural environment.
* Exchange rates resulting in low prices for Americans.
* Safety from terrorism and political violence.
* Ease of online research, planning and booking.
* A prosperous and competitive economy with a favorable foreign investment and trade climate for American businesses, owing to enactment of AUSFTA. the Australian-American Free Trade Agreement.
* Ease in obtaining visas.
Guidelines and Placements of Ad Orders
Correctly forwarded submissions, which require full payment in US$ or A$, usually will appear within seven business days. Invoices will be sent out upon receipt of submission. Clients have secure access to website for tracking traffic data. Multiple placements are available at a discount. There is a ten-day no questions asked, money-back guarantee on all orders.
Australia Today reserves the right to reject or cancel any ad for any reason. Ads promoting inappropriate, inaccurate and irrelevant material will not be accepted or placed on the website.
To submit an advertisement, complete the following ad order form. To obtain a media kit, including the rate schedule and ad order form, contact:
Ad Sales Director, Australia Today, 2141 Industrial Parkway, Silver Spring, MD 20904 USA. Orders also may be placed by printing out an order form and mailing it in or by telephone: 301-625-1713.
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